Perennial of the Asteraceae family, this cultivar is the result of horticultural selections made from species native to North America, mainly Helenium autumnale, a plant of wet meadows and riverbanks. 'Moerheim Beauty' was obtained in the Netherlands at the beginning of the 20th century and remains one of the most widespread cultivars of the genus.
It forms vigorous upright clumps reaching 80 to 100 cm in height, bearing branched stems adorned with medium green, lanceolate leaves, slightly decurrent on the stem, a typical characteristic of the genus.
The flower heads are large, solitary at the top of each branch, with warm reddish-brown to coppery ligules, distinctly reflexed downward around a large central domed button, brown-black with golden highlights at the beginning of flowering. This characteristic inverted umbrella shape is immediately recognizable and clearly visible in the photos.
Its flowering extends from July to September in cultivation.
It requires fresh to moist, rich soil, in full sun or very light partial shade. Regular division of the clumps every two to three years maintains vigor and abundant flowering. Fully hardy.