Short-lived perennial, sometimes biennial, of the Plantaginaceae family, endemic to the region of Troy, in northwestern Turkey (Çanakkale province), where it grows on rocky slopes, open garrigues, and dry embankments, on calcareous or mixed substrates, at low and medium altitude.
It forms erect and slender stems 60 to 100 cm tall, densely leafy, with narrow, lanceolate leaves of medium green, slightly pubescent. The entire plant, including the stems, is covered with a fine glandular down that gives it a slightly sticky feel to the touch.
The flowers, small and tubular, are arranged in loose and slender spikes, remarkably dense and well verticillate. Their color is original: cream to ochre-tawny, washed with pale apricot to reddish-brown tones depending on the stage of flowering, with a lighter throat. The woolly sepals and still closed buds add a tomentose and golden note that immediately characterizes this species among the pale-flowered foxgloves.
In its natural habitat, flowering extends from May to July.
It requires very well-drained soil, dry to fresh, calcareous or neutral, in full sun. Sensitive to excess winter moisture, it should be reserved for draining rock gardens or sheltered cultivation in regions with wet winters. It reseeds moderately.