Sub-shrub or perennial with a woody base from the Plantaginaceae family, native to the Iberian Peninsula and northern Maghreb, where it grows on rocky slopes, open garrigues, and clear pine forests, on calcareous or siliceous substrates, between 400 and 1,800 meters altitude.
It forms an upright and persistent bush from 40 to 80 cm, with woody stems at the base bearing linear to lanceolate, narrow, glabrous leaves, of a dark and glossy green, which give it an unusual appearance among foxgloves, more akin to a Mediterranean shrub than an herbaceous plant.
The flowers are tubular, with a remarkable color combining rust, ochre, and tawny orange, with a lighter throat tending towards bright yellow, arranged in loose and elegant spikes on slender and reddish stems. This warm and unusual color palette immediately distinguishes it from all its congeners.
In its natural habitat, flowering extends from May to July. In cultivation, it can bloom as early as April-May.
It requires a very well-drained soil, dry in summer, in full sun, and does not tolerate cold and wet winters well. Winter protection is advised in continental climates.