Seen from afar, in its natural environment, the plant can easily be mistaken for Armeria maritima: it forms the same dense and flowering mats that invade promontories and rocky islets, sometimes covering considerable areas with the same pale pink to white-pink. It is one of the most characteristic images of the Galician coasts at the time of flowering, with rocks gilded by yellow lichens and the Atlantic sky as a backdrop.
Closer up, the differences are evident. The leaves are shorter and wider than those of A. maritima, rigid, arranged in well-marked starry rosettes, slightly pubescent, with a matte gray-green color. The capitula, borne on stems 15 to 30 cm high, are modest in size, pale pink to almost white, and take on very characteristic straw-beige hues as they age. In its natural environment, its flowering extends from May to July.